Author: mocha business

Nike: The Undoing

For more than a decade, retail has been engaged in an almost obsessive exercise in subtraction. Remove the queue, remove…

The Chemistry of Pretty

Britain’s restrictions on TPO are forcing a beauty favourite to confront the chemistry behind its staying power. As India’s nail…

Living Inside The Label

There used to be a clean border between the things you wore and the walls you lived inside. A watch…

Someone Still Owns the Lamp

Every era invents its own heaven.The agrarian age dreamed of fertile kingdoms where harvests never failed. The Industrial Revolution imagined…

Orchid Magic

In the mist above Gangtok, a flower that once grew wild for no one’s benefit now travels the world. How…

The Box That Outlasted The Flame

Every Indian kitchen has one. A small cardboard box tucked beside the gas stove. It costs less than a cup…